Sell with ISA

Specializing in... 

CONSTRUCTION
Excavators, Bulldozers, Wheel Loaders, Skid Steers, Loader Backhoes, Asphalt and Other Construction  Equipment

FORESTRY
Harvester/Processors, Forwarders, Feller Bunchers, Skidders, Log Loading Trucks & Trailers and Other Forestry Items.

AGRICULTURE
Farming Tractors, Implements, Combines, Sprayers & Other Agriculture Equipment.

TRUCKING & VEHICLES
Heavy Haul & Other Truck Tractors; Van, Reefer, Lowboy, Step-Deck, Flatbed & Other Trailers. Utility Trucks, Dumps & Other Trucks.

How We Sell 

ISA sells live onsite & online at auction, with the option of setting a “Buy-It-Now” price. Bidding is open on items as soon as they arrive at our yard, and if you choose to set a “Buy-It-Now” price it could sell well before the auction.

The live onsite auction with online bidding gives you the advantage to not only capture bidding from around the globe but also demonstrate your equipment working on & before the auction day. When buying heavy equipment, most buyers want to hear it run and see it operate to ensure it will work for the job they have planned for that machine.

Many buyers can’t or don’t want to wait for the auction to buy equipment that they need. They may need the machine immediately for a job and are willing to pay a higher price sooner, rather than waiting for auction day. This means you can move your assets quicker, getting the money you needed without having to wait for the auction. Four weeks prior to auction “Buy-It-Now” is removed and items are sold to the highest bidder.

Sell from your site

In compliment to selling on-site at our location, we also can sell at your location. If you have a large volume of equipment, vehicles or other items to be sold we can accommodate your needs. Our off-site auctions host the same level of expertise and service that you will see at our large main events. We can handle all aspects of the sale including photographing and catalog listing, handling payment and buyer pick-up, we do much more than just the marketing. Since most business liquidation, bankruptcy, or government auction situations need a unique approach, we work one-on-one with every client to create an approach that will work best for you. If a specialized approach at your location is what you will need, contact us and we will help you create a solution that can’t be beat.

ISA's premier auction location

Just the location of our yard provides more exposure for your items than what most auction companies provide with traditional marketing. ISA is conveniently located right along Hwy. 51 across from the 51 Truck Stop at exit 205 with full highway exposure. Hwy. 51 is a main national route into Canada giving your items great exposure to potential buyers from all over the nation. According to Wisconsin DOT data, on the average, more than 19,000 vehicles drive past our location daily with over 2000 of them taking the exit. This means that if your item is here 30 days before the sale, well over a half million people could see it just by driving by. This beats the exposure that most companies provide with a full marketing budget. Our location is easily accessible for all vehicles, no matter how many axles it has, making handling shipments in & out quick and painless. Across the highway is the 51 Truck Stop, a full service truck stop with full accommodations including diesel pumps, restaurant, showers and tractor-trailer parking.

How & Where We Market

One of ISA’s most valuable marketing assets is it’s hard working staff. Our crew has the ability to start, run & operate just about any piece of machinery. This gives us the advantage to present your equipment to buyers when they arrive as well as make operational videos. This gives great confidence to buyers who choose to bid online. When it comes to heavy equipment, we talk the talk and walk the walk!

ISA presents your equipment on several platforms for bidding! Alongside live onsite bidding your equipment is presented on catalogs on Equipmentfacts, Proxibid & Hibid. The online-only portion of the sale is conducted through our Hibid portal page. All three are large players in our industry and typically present items to hundreds of thousands of buyers all over the world. 

With every event, we deploy a fairly aggressive marketing & sales strategy. Events are promoted through traditional methods like Radio, Newspaper and Postcard Mailings. Outside of the traditional marketing we also deploy advanced online & social media marketing campaigns. This drives bidders to the event through sources like Google, Facebook, Instagram, Twitter, YouTube, Craigslist and several other sites. We also make several direct calls to our list of industry buyers to inform them of items they may need.

Help Us Help You Get The Best Price For Your Items

Things you can do to make sure your equipment sells for maximum value:

• Bring Equipment Clean, Inside and Out!
• Bring Equipment With Good Batteries, It will do best if it starts quick! Buyers begin to wonder what other problems equipment might have if we have to jump it to start it.
• Bring with at least ¼ tank of fuel, We need fuel to demonstrate the equipment and position it in the final sale order.
• Titled vehicles MUST be accompanied by a title or they will not be put in the sale!
• Bring Items early to ensure that we can secure the best bidders that will pay the most for your items.